The inherent benefits of online advertising have led many companies to steadily increase their online investment at the expense of traditional advertising. As more advertising spending moves online, many companies that serve online ads are finding it more difficult to manage the sheer volume of Ads. Increased online advertisement spending leads to increasing challenges such as:

• Reduced Operational Visibility
• Increased Revenue loss from disruptions in Ad-serving.
• Capacity planning for Ad servers.

To ensure flawless ad serving and to regain operational control companies need a real-time solution such as Syndera Operational Business Intelligence Suite. With Syndera users can

• Increase revenue by maximizing fill percentage through active monitoring and analysis of your online advertisement inventory
• Reduce revenue loss by analyzing missed Ads and taking proactive steps to eliminate missing ads
• Reduce risk of revenue loss by monitoring Ad operations workflow and taking proactive steps to minimize bottlenecks and increase throughput
• Increase revenue by analyzing large volumes of data and correlating trends in inventory and utilization

Sample Metrics & Trends:

• Inventory trend by region, web site tiers and web sites
• Revenue trend by region, web site tiers and web sites
• Web sites with Low fill ratio
• Missed ad summary by region, web site tiers (high/medium/low traffic)
• Ads requested vs. Ads served
• Ad server group Summary, such as Number of servers up/down
• Inventory utilization and Capacity utilization trend by region, web site tiers

These key performance indicators combined with analytics, process monitoring, exception management and asset management help end users make better decisions faster.

To learn more about how Syndera Operational Business Intelligence solutions support the needs of Media and Entertainment, please contact us.